Our Philosophy

Lumera Diamonds adheres to a set of core principles:

• We believe in honesty. You will find our diamonds fairly and accurately described. If you work with a diamond consultant (which we encourage), you will find them to be helpful, clear, and service oriented. Our consultants are not paid on commission, but are rewarded based on their ability to serve and satisfy their customers.
• We believe in the value of one-on-one service. Like diamonds, each customer is unique and of great value to us. Please take advantage of our expertise in securing the best diamond for your needs. You will find our approach to service, and our desire to find the best value, a rewarding experience. Chat with a consultant online, or email [email protected].
• We believe in educating the customer, through tools such as the Diamond Education Guide and the Diamond Buying Guide. A well informed customer is able to make better decisions, leading to increased satisfaction.
• We believe in using clear and concise language that allows a customer to know exactly where they stand. Our Diamond Education Guide is direct and clear in its treatment of diamonds, letting you know what quality levels you should insist on, and when you may be paying for something you don't really need. Likewise, of our policies and guarantees are written to be easily understood; there is no fine print (see for example, our privacy policy).
• We believe in treating the customer fairly. The Lifetime Trade-In Guarantee, Quality Guarantee, Safe Shopping Guarantee, Free Appraisal, GIA Certificate, Secure Packaging & Shipping, Return Policy, and Insured Express Delivery were all conceived as part of a larger effort to give you confidence that you will be treated fairly, and can trust Lumera as a partner in what is often a very significant purchase.